Rotary Presidential Theme to be Eliminated Starting in 2025-2026
The long history of a Rotary International President launching a theme for their presidential year is going away in 2025-2026. This decision was made by the RI Board of Directors at their October 2023 Meeting. (Read the details of decisions from that meeting here.)
The rationale behind the decision is based on the importance of standardizing branding and communications. The presidential themes were to be used only for internal communications to motivate Rotary members. However, too many clubs and districts used the theme as a logo to promote Rotary projects and events to the public. Additionally, the themes changed every year, and some clubs and districts preferred promoting a past theme over the current theme due to personal preference. This causes confusion with helping the public understand the focus of Rotary and what we stand for.
Meanwhile, the 2024-2025 Rotary Theme for RI President Elect Stephanie Urchick was announced last Monday as part of the International Assembly held in Orlando Florida.
As Stephanie stated, “We are not going to end polio or bring peace to the world by waving a wand. It’s up to you. You create the magic with every project completed, every dollar donated, and every new member.” Click here to learn more about President-elect Stephanie Urchick’s theme for 2024-25, The Magic of Rotary.
Rotary Theme for 2024-2025
Rotary Theme for 2023-2024 (PDF Landscape / Vertical)
